Service Description

Talent Market Research involves utilising external data available to gain a comprehensive understanding of the overall talent market. 

This data can be sourced from various tools and resources, such as labor statistics for specific regions (e.g., Europe), compensation data, trend insights and surveys, talent intelligence reports, talent sourcing tools and more.

When recruiting and expanding the team internationally, conducting comprehensive talent market research is essential. An in-depth research of the talent market enables you to understand the dynamics of the overall market as well as the competing factors in your target regions.

By gaining an understanding of these competing factors, you're better prepared for building a successful talent acquisition strategy that supports your company's growth. 

The research can cover topics about for example the following areas:

• Size of the addressable talent market
• Available skills and skill demographics
• Balance of available talent vs. open jobs (supply vs. demand)
• Talent group trends (i.e., is the talent group growing or decreasing due to workforce trends)
• Compensation structures, benefits, and trends in compensation
• Cultural and regulatory norms
• General expectations within the talent group
• Learning and development aspirations within the broader talent group (for instance, are talents within a specific profession looking to change career direction, looking to transition from one technology to another one etc.)

These are important for the research as well: 

• Who are your main competitors in the market competing for the same talent?
• What makes your company attractive for talents in the target market and what would shape your EVP?
• What are the market conditions like in the target market (unemployment rates, industry trends, local economic trends)
• Relocation: if you are relocating, is the target market attractive for relocation purposes and how easy is it to relocate?
• Diversity and inclusion: does the target market demographics support your inclusive and diverse hiring strategy?

We are able to conduct talent market research for basically any country in Europe or focused more on the Nordic countries. If you want to understand a talent group in a specific region more closely the talent market research is very beneficial for your talent acquisition strategy.

Make informed decisions based on relevant data.